Brand Development

CodeOrangeMarketing

Brand Development is creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating and building loyalty among customers.

This seems like it would be an easy assignment, but for some companies, this is a hurdle they don’t even want to think about.  Companies evolve over time and who your company is today may not be who it was at its inception, or who it may be in the near future. Or you may be starting up a new company and do not know where to start when it comes to logo development, creating your brand, marketing and more.

The first question we always ask is “Who is your target market?”. Who is your perfect customer? Age, sex, ethnicity, education are all common attributes, but what is specific to your brand? We always look at what motivates people to buy or use your services and start from there. OCS Design will take the time to learn about your brand and help you implement a plan that uses the correct tools to speak to your market.

 

Our Process

  • Consider your overall business strategy
  • Identify your target clients
  • Research your target client group
  • Develop your brand positioning
  • Develop your messaging strategy
  • Develop your name, logo and tagline
  • Develop your content marketing strategy
  • Develop your website
  • Build your marketing toolkit
  • Implement, track, and adjust

 

Call us today to set up an appointment to talk about how we can help your brand become the next thing people are talking about! 248-841-5786