Social Media Marketing gives you an opportunity to catch the attention of your potential clients and to generate leads. Social media marketing will help you to establish a better communication with your clients, and raise awareness about your brand.
SMM includes several steps and techniques which could help you to position your brand and improve your credibility. Social Media- Facebook, Twitter, LinkedIn will yield faster results and more traffic to your website.
One of the advantages of social media marketing is that it's free! You can cut the costs of advertising just by creating a social media account. Social media networks draw a lot of traffic and just by promoting your business this way can improve your brand's exposure.